Siddhi Sakariya

Marketing + Analytics · Rutgers Business School

Experience

Asil Diamond

Marketing & Analytics Intern

Summer 2024

01Rebuilt GA4 ecommerce tracking from scratch — reduced revenue attribution gap from 40% to ~6%.
02Designed and launched a Klaviyo lifecycle automation system; re-engaged 50+ lapsed customers over 8 weeks.
03Built a repeatable campaign operations framework (UTM builder, campaign brief template, Looker Studio dashboard) that contributed to $100K in tracked Q4 revenue.
04Audited and rewrote product copy across catalog pages; contributed to a 15% improvement in engagement on featured items.

The Afterglow Club

Marketing Strategy Consultant

2024

01Repositioned brand messaging from feature-led to identity-led after conducting 14 user interviews and analyzing landing page heatmaps.
02Wrote and A/B tested three landing page variants; winning variant achieved 2.4× lift in free trial conversion (1.1% → 2.6%).
03Rebuilt 5-email welcome sequence; Day 3 open rate improved from 28% to 41%.

Rutgers University

Peer Instructor · New Brunswick, NJ

2023 – Present

01Led weekly sessions for first-year business students on core analytical and communication skills.
02Developed simplified frameworks for quantitative concepts; received top-quartile student feedback.

Rutgers University

Orientation Leader · New Brunswick, NJ

2023

01Facilitated orientation programming for 200+ incoming students across multiple sessions.
02Coordinated logistics and real-time communication across a team of 15 leaders.

Rutgers Business School

B.S. Marketing + Business Analytics & Information Technology (dual) · New Brunswick, NJ

Expected 2026

01Dean's List
02Relevant coursework: Consumer Behavior, Digital Marketing Analytics, Data Management, Statistics for Business

Analytics & Tracking

Marketing Platforms

Strategy & Operations

Tools