Projects
Analytics, lifecycle, copy, and campaign systems. Each piece is labeled — demo, speculative, or independent.
DemoGA4 Ecommerce Growth Audit
GA4 demoGoogle Merchandise Store (demo account)2026
Demo-store audit. Direct was loud, search converted, mobile was the hole. Three tests, none of them run.
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SpeculativeThe Afterglow Club
Campaign conceptlululemon × rhode2026
Speculative lululemon × rhode campaign about the twenty minutes after class. Not a real brief.
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IndependentThe Repeat Purchase Engine
CRM planBones Coffee2026
Independent CRM plan from public pages. Second bag before Subscribe & Save. No customer file.
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IndependentWin the AI Layer, Not the Helpdesk
GTM modelFin by Intercom2026
Independent 90-day GTM model. Win the eval inside the desk they already have. Numbers are a working model.
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Certifications
Selected credentials across analytics, lifecycle, and digital marketing.
Focus
Where most of the work actually sits.
GA4 · Tag Manager · Looker Studio
Klaviyo · Mailchimp · CRM
Landing pages · A/B tests
Campaign briefs · UTMs · Looker Studio
Contact
Let's make something worth noticing.