Case studies, not mood boards.
Four projects. Different problems, different channels, same commitment: measure what changed after the work went live.
GA4 Ecommerce Growth Audit
Audited 320K sessions to surface acquisition quality gaps and a 4.6× mobile-to-desktop conversion gap — and turned the findings into a prioritized experiment roadmap.
Google Merchandise Store20266.22%
The Afterglow Club
Rebuilt the acquisition story when checkout wasn't broken — the copy was selling too early.
The Afterglow Club20242.4×
The Repeat Purchase Engine
Designed a full CRM lifecycle system to earn the second purchase before asking for subscription — moving from acquisition → affinity → repeat → subscribe.
Bones Coffee2026+10%
Win the AI Layer, Not the Helpdesk
Built a 90-day B2B SaaS go-to-market strategy for Fin — targeting AI-ready mid-market support teams with a $100K illustrative paid media plan and Cost per Activated Account as the primary KPI.
Fin by Intercom2026~$581
